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  Facebook Places arrived for Australian users on 30 September, with an up-dated iPhone and mobile website. While it may be dismissed as a Foursquare copy – there are some similarities and differences, which I’ll consider from the point of view of a restaurant or pub (bar) manager when considering how you can leverage these…

I was at a business breakfast last week that included 2 speakers, one an author that was very interesting to listen to and one a politician – enough said. The author was doing a quick “how I got to where I am” rundown and it was an interesting tale, one of the statements that he…

I was at the Bayview Tavern in Gladesville last week, and noticed that they were promoting themselves as being on Facebook.  As this is my local, I thought I would check it out … and with professional and personal curiosity I went to their website to check it out. Got to their site – and…

Using Social Media to market your hospitality venue is all about conversations, and reaching your patrons where they are (in the on-line world). The current Australian federal election is highlighting how hard it is to create conversations with your audience. Both Labour and the Coalition have been accused of using Twitter and Facebook to broadcast…

For many venue operators, probably the last thing on your mind is hiring a dedicated marketing resource. However if you’re ready to get more exposure for your venue, what kind of resource do you hire? You need someone to get the basics done, right? Logo, artwork, signage, menus, comment cards… there’s a lot to get…

Social Media is a unique web experience, where users up-load content, create and share.  Facebook, MySpace, Twitter and Flickr are the flag-ship Social Media sites, but there are a host of others catering for specific niche common interests. Recent Neilsen studies have shown that Australians are the most prolific users of Social Media web-sites in…