Travel With Kidz gets the DMA treatment

We are very proud to be working with the Travel With Kidz travel company.

Headquartered in Mosman Sydney, the group have branches all around Australia and focus family holidays.

As well as working with TWK to setup and execute a social media program we have also done a great blog customisation. It’s common when we speak to new clients that they have a web site but lack blogging capability, so it’s often one of the first things we do for a client, get a blog up and running along side their current web site.

This is very important as a blog is commonly the root of a social media strategy ensuring that tools like Twitter and Facebook have some where to link back to and that content is easily managed and regularly updated. {Read: the static web site is a dead web site}

There’s a knack to this as you ultimately want the end users to move between the blog and the main web site without really noticing, so we customise a wordpress install and make it look almost identical to the main web site.

Have a look at what we’ve done for TravelWithKidz.com.au.

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Building the Social Media Buzz

Building off the content in the Blog, we customised a YouTube channel, and similarly branded their Twitter account. We took over an existing Facebook page that the Townsville office of TWK had built to 490 fans. We then ran a photo competition where people up-load a family holiday photo, and others vote on it by “liking” the photo. In just over a month, we have generated some significant activity and buzz, including:

• Fans of the Facebook page jumped from 490 to 1,350 in three weeks
• Average Page views have been over 3,50o per week !
• General discussion about holidays, and direct bookings with Agents

The Social Media Strategy for TWK has been designed specifically for their target market, and is using a variety of channels to talk to their customers.

Contact The DMA to see how implementing a digital marketing strategy can grow your business.