Archives for January 2012

While we all know the benefits of SEO and maintaining fresh and engaging content on your website, you may not be aware of some important on page factors which can greatly increase your rankings in the Search Engine Result Pages (SERPS). We have covered these fundamental components that determine how your website is displayed on search engine result pages specifically for the WordPress Thesis framework in a previous post.

Outlined here are specifics when you’re using the WordPress Genesis theme framework.

A. Title tags for SEO

The fields “Custom Document Title” is where you control the title of the web page. Title tags are one the most important elements on your page for SEO purposes. It’s the first opportunity to to tell search engines what your page is about, search engines weigh this particular tag heavily when indexing and ranking web pages.

B. Use the Keyphrase in your Meta Description tags

The field “Custom Post/Page Meta Description” is the field to enter your description to match the content of the web page. When people search on Google for a specific keyword that you have included in your meta description field, Google bolds the keyphrase in the search results. So, while it may not boost your rankings, from a users perspective, it will call more attention to your searh result and entice people to click through to your website.

Ultimately, you’re writing the meta description to entice people to click through to your website.

C. Custom Post/Page Meta Keywords

In 2009 Google announced that they do not support use the keyword meta tag in its web search ranking and therefore this field will have no influence in your search engine ranking.

It is however useful for other search engines to include 3-5 keywords in total, separated by commas.

D. Custom Canonical URL

Duplicate content can arise from the search engine spiders treating your web pages as two different urls, ie. www.example.com and example.com when in fact they are actually the same page of content. The canonical field gives you a way to help resolve duplicate content issues by telling the search engine the preferred URL.

E. Custom Redirect URL

If you have moved your site to a new domain or moved a page of content to a new page, you can use the custom redirect url field to ensure that users and search engines are directed to the correct page, making the transition as seamless as possible.

F. Robots Meta Settings

The Robot meta tags control how search engines index and rank your website. By specifying rules for the search engine’s indexing spiders you can control how your website is ranked on the web.

• noindex: prevents the page from being indexed and appearing in the SERPS
• nofollow: prevents the Google’s indexing spiders from following links from this page
• noarchive: prevents Google from showing the cached link for a page.

To allow search engines to index everything in your site, we recommend you leave these tick boxes unchecked.

Completing these fields for each page or post in your web site gives your content the best showing to Google and other search engines to index and rank your site well.

At TheDMA we encourage all of our clients to maintain a blog on their website as part of the business online marketing strategy. There are many benefits that enable you to create more opportunities, generate interest and increase income for your business.

Outlined below are some core reasons why an on going blogging strategy should be implemented on your website.

Blogging for SEO

Maintaining a blog allows you to regularly update  your website with fresh content which is indexed by the search engines. To enable your website to rank well on the search engines, it needs to have an abundance of freshly added content.

Each time you add a post, you increase the amount of content in your site. The more posts you have containing targeted and relevant keywords, along with fresh and up to date information, the more chance you have of ranking higher.

Establish Leadership Authority

A blog allows you to develop a voice for your business and gives you a way to share your experience. Sharing tips or advice and giving insight into the use of your products provides a way to let consumers know that you are a leader or expert in your field.

Blogs are a great way to speak to clients and customers and give them information beyond what is posted on your business website.

Blog Stucture

Often, you would like to keep your business website simple – a few pages describing what you do and how you do it. A blog provides a perfect arena to put all of the other information on your site without cluttering your main website pages.

Blogs give you the opportunity to organise the related information that may not be fully integrated into your existing website pages into organised categories, and archives. Adding a link from your website navigation to your blog will neatly place that information on your site for visitors to peruse.

Engage your Audiences

A business blog often tends to be more informal than the rest of the website. This can provide a great opportunity to engage potential customers and larger audiences through blog comments and links, allowing you to speak directly to your target audience.

Blogs are an affordable way to attract new users to your business website. A business can reach thousands and even millions of people through a blog creating new leads and opportunities for your business.

It takes time, a commitment and worthy material. You need to post regularly, provide information that’s valuable to your readers, and be willing to interact with and learn from your audience, and hence marketing your business more effectively as a result.