Website design briefs come in all shapes and sizes. At TheDMA, we have seen every manner of brief from formal structured requests for tender from government agencies to more informal phone calls! A good brief is often the starting point of any work. For us the process is:
For an intangible service such as building a website, we believe that a good clear written understanding of requirements is an essential starting point for getting a good result. From a client’s point of view, it helps to clarify and summarise thinking around issues. From the agency’s point of view, it provides a clear instruction on what is to be done. For both parties, it outlines how the results will be measured.
For some jobs, the website design brief can be more informal, and done through discussion of requirements. So the website design brief templates will be specific to your requirements. If you are an individual or organisation putting this together before requesting proposals, you may want to include a number of questions about project management, timelines and resources which will help you decide between competing agencies. If you are an agency – you may wish to add questions related to how you build websites, the technology you use, and your services.
We have decided to provide a generic website design brief template that can be used by people thinking about working with us, organisations looking to have a website built, and by agencies looking for a good starting point to improve their website design brief template.
We are releasing this under the Creative Commons Attribute License, which means you are free to use and reproduce this, just please attribute TheDMA as original author, and link back to this post!