From April this year, there’s about to be one more and it’s a big one. Google changes its search algorithm regularly. It is always innovating and doing its best to ensure that searchers find the most relevant set of results. In an announcement in late February Google declared that from April 2015 it will be taking mobile responsiveness into consideration.
Preferring to serve up search results that are going to provide a solid experience across most devices. This is not really a surprise. Over the past couple of years Google has consistently implemented changes to its ranking algorithm to favour the experience of the end user. Websites that are delivered on high speed hosting are given preference and more recently, websites that are served over https (ie. the connections are encrypted) have also been given a bump in SEO rankings.
Being found on Google is an ever changing challenge. It’s an ongoing jostling of positions to not only bubble to the top of search results but stay there. As owners and developers of websites though it certainly does make it a little easier when Google publishes clear signals as to what it likes and what will possibly work against a particular website.
Test your WordPress site
Google have a tool that allows you to test your website to see if it’s mobile friendly. It’s very easy and quick to use. Visit the site here and enter the address of your site.
What does mobile responsive mean?
Read more about responsive WordPress design in this post.
Read the original blog post published on Google’s webmaster blog here