Digital Marketing

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How to (not) hire a marketing co-ordinator

For many venue operators, probably the last thing on your mind is hiring a dedicated marketing resource. However if you’re ready to get more exposure for your venue, what kind of resource do you hire? You need someone to get the basics done, right? Logo, artwork, signage, menus, comment cards… there’s a lot to get…

Social Media Drives Business Results

Social Media is a unique web experience, where users up-load content, create and share. ¬†Facebook, MySpace, Twitter and Flickr are the flag-ship Social Media sites, but there are a host of others catering for specific niche common interests. Recent Neilsen studies have shown that Australians are the most prolific users of Social Media web-sites in…