Digital Marketing

Analytics Data

Web Site Statistics: Understand Your Site’s Performance

By Peter Shilling / March 14, 2011

This post is the first in a series to help web site owner understand and use web site statistics.

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Will the Google changes affect your site ?

By Peter Shilling / March 2, 2011

Google is well known for constantly, and secretly, making tweaks to the algorithm that returns the page of search engine results. This algorithm analyses the text you have entered, looks at the keywords, and returns a page of content (and paid advertisements from Google AdWords).  They make these changes to return the best quality search results […]

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What Can Social Media Do For Your Business?

By Peter Shilling / December 2, 2010

There is so much talk about social media in the business world. Whether you are on Facebook or keeping your ears on the tweets within your network, or keeping an eye on your favourite Youtube channel, social media is making waves all over the internet. Big brands like Coca Cola, Starbucks, Zappos are investing a […]

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How to Tag Your Friends on Facebook

By Peter Shilling / November 8, 2010

This short tutorial get you started with Facebook Tags. Learn how to use this new feature to bring more interaction to your Facebook Posts.

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Google Places: Have you claimed your business listing?

By Peter Shilling / November 1, 2010

Google Places is relatively new, read here more about this new google tool and how it effects your business.

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Facebook Places vs Foursquare

By Peter Shilling / October 9, 2010

  Facebook Places arrived for Australian users on 30 September, with an up-dated iPhone and mobile website. While it may be dismissed as a Foursquare copy – there are some similarities and differences, which I’ll consider from the point of view of a restaurant or pub (bar) manager when considering how you can leverage these […]

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“You can’t steer a parked car!”

By Peter Shilling / August 29, 2010

I was at a business breakfast last week that included 2 speakers, one an author that was very interesting to listen to and one a politician – enough said. The author was doing a quick “how I got to where I am” rundown and it was an interesting tale, one of the statements that he […]

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Facebook – first principles

By Peter Shilling / August 23, 2010

I was at the Bayview Tavern in Gladesville last week, and noticed that they were promoting themselves as being on Facebook.  As this is my local, I thought I would check it out … and with professional and personal curiosity I went to their website to check it out. Got to their site – and […]

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Conversations

By Peter Shilling / August 4, 2010

Using Social Media to market your hospitality venue is all about conversations, and reaching your patrons where they are (in the on-line world). The current Australian federal election is highlighting how hard it is to create conversations with your audience. Both Labour and the Coalition have been accused of using Twitter and Facebook to broadcast […]

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How to (not) hire a marketing co-ordinator

By Peter Shilling / July 26, 2010

For many venue operators, probably the last thing on your mind is hiring a dedicated marketing resource. However if you’re ready to get more exposure for your venue, what kind of resource do you hire? You need someone to get the basics done, right? Logo, artwork, signage, menus, comment cards… there’s a lot to get […]

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Social Media Drives Business Results

By Peter Shilling / July 14, 2010

Social Media is a unique web experience, where users up-load content, create and share.  Facebook, MySpace, Twitter and Flickr are the flag-ship Social Media sites, but there are a host of others catering for specific niche common interests. Recent Neilsen studies have shown that Australians are the most prolific users of Social Media web-sites in […]

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