WordPress is not just for Blogs! While WordPress started life in May 2003 as an open source blogging platform it quickly outgrew it’s blogging origins to become the most popular Content Management System (or CMS) on the web. At last count, WordPress powered 15% of the world’s largest 1,000,000 websites (and 55% of sites using a…
WordPress is not just for Blogs! While WordPress started life in May 2003 as an open source blogging platform it quickly outgrew it’s blogging origins to become the most popular Content Management System (or CMS) on the web. At last count, WordPress powered 15% of the world’s largest 1,000,000 websites (and 55% of sites using a CMS use WordPress).
Why is WordPress so popular as a Content Management System (CMS)?
We can answer that for ourselves, and explain why we are so fanatical about WordPress for websites.
You need a website that you can manage, change and up-date the content, and add new relevant content for your audience (customers, prospects, community, interest group). WordPress is the easiest to use, as the experience of 100’s of our customers will attest. Adding content, photos, videos, PDF’s and documents, changing enquiry forms … it’s all a snap in the easy to use interface of the WordPress admin. It is also easy to use at a deeper level, with control over your search engine optimisation, managing comments on your posts, controlling spam, and analysing your results. All of it adds up to a website that is easy for anyone with moderate computer skills to manage.
Recent stats show WordPress has been downloaded 32 million times! The open source nature of WordPress means that there is a huge community of developers who have created functions and features to extend WordPress. Need an e-Commerce shop? No worries, we work with 4 different e-commerce plugins. Need to connect your website to your CRM? covered. Need a mobile version to display on smartphone? covered. Want a social network style site for your community? got one of those too! We constantly monitor, experiment, and use a huge range of plugins and functional extentions to make WordPress work for your website, no matter what you need.
Using WordPress doesn’t mean that your site has to look like a $10 template, or like every other site out there. We work with Thesis and Genesis frameworks which allow us to design a custom site, or theme, on top of WordPress. Have a look at Margan Family Wines, Marketing Angels, Daniel Bentley Fine Jewellery, or Garfish Seafood Restaurants to see just a handful of our work and how a bespoke WordPress website can compliment your brand.
In other systems, your website often becomes a snap-shot of your business at the time. Products, services, staff, and the marketing message … even your branding, logos, colours. In other website technologies this would be hard-coded into the site and become a difficult and expensive exercise to change. With WordPress, your website becomes a dynamic part of your marketing. Your WordPress site can evolve as your business does. It is easy to change menus, messages and images to reflect what you know about your audience. Combined with Google Analytics, you can learn about your website visitors and continually tailor your site to provide a better and better experience. You can quickly and easily put up test pages and do split testing for ad campaigns and marketing initiatives.
Future Proof – what this means is that the investment you make today in your website will become a lasting, and growing asset of your business. The fact that WordPress is open source guarantees that the large community of developers will continue to enhance and improve WordPress, and your website is not chained to a specific company or proprietary CMS. By choosing WordPress you are choosing a platform that you can extend and continue to grow as you need in the future – you can add plugins and features and functions, you can redesign your front end theme and keep all your content. You will never have to rebuild your site from the ground up, rather you can renovate, change and manage what you have. Changes become quick and easy up-dates once you start down the WordPress path.
At TheDMA, we are passionate about WordPress. We see positive results for our clients everyday – better marketing outcomes, search engine results, websites that are an on-going asset to their business. To find out how our passion can benefit your business contact us on 1300 871 470 or complete our contact form and we’ll get right back to you!