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Archives for February 2015

How to promote a call to action on your WordPress site

Peter Shilling · Feb 23, 2015 · 1 Comment

There are very few business websites that don’t have or need a call to action. When you receive a visitor you want them to do something. It might be to enquire about your service using a contact form. It could be to complete an e-commerce transaction. Perhaps leave a comment on a blog post.

The key to getting this action is the call to action.

“Complete this form for more information”. “Call this number to speak to a specialist”. You get the picture.

It’s commonplace once a WordPress site has been launched that there be an ongoing review of these calls to action. It’s very rare to get it right the first time. Be it lead generation, a sale or another key message – it’s good practice to understand some simple metrics. Then with an understanding of these metrics (how many people are doing whatever it is that you require) you can begin to look at other ways to promote your call to action.

Every website’s audience is different, it’s a matter of trying some different things to see what works for your audience. In this post let’s look at two ideas that we implement commonly in WordPress websites to improve the engagement.

Hello Bar

This tool has been something that has gained some popularity in the last year or so. If you’re not sure what it is, take a look at the screenshot example below.

The section at the very top of the interface “What you need to know about SMSF….” – is using what’s called a Hello Bar.

hello.bar

It can be a subtle way of placing an important call to action or message in front of a user. The WordPress plugin that we generally use has an option that allows a user to close the hello bar. It’ll simply roll up and not display to that user again.

This kind of thing also works well on mobile devices, the information bar will be at the very top of a smartphone user’s view of your website. Again they have the choice to close it up and away it goes.

The dreaded pop-up

Below is the pop-up that we are currently running here on our website. We’re using an awesome WordPress plugin Optin Monster.

WordPress-optin-example

True, pop-ups like this sometimes get a bad rap.

Some web developers will tell you that they’re evil. You’ll find though that ordinary users really don’t care. In fact, they use them. They are the ones that will fill in the pop-up form.

We’ve seen some interesting statistics around websites using these as a key tool for lead generation. The stats don’t lie. Pop-ups like this end up providing your leads.

Technology is always changing and the tools to run these kinds of pop-ups are advancing. You don’t need to show the pop-up to every user that comes to the website. You might choose to target users on a particular page, perhaps reading your blog or looking at one of your products.

Again, when configured you can have it so that it will not show for the same user again, minimising the chance that you’re going to drive your visitors nuts.

WordPress lead capture

Both of these tools, when configured correctly can be an excellent way to get a call to action or a key message across on a website. I like both options and use them in different situations – sometimes for a one off message, and then at other times for more long term lead generation goals.

The nice thing about both of these options is that they don’t require dramatic changes your current page layout.

Further reading

If you like this sound of these things you may also like to read about settings goals in Google Analytics. Once you have your call to action front and centre in your site, you’ll be wanting to get a handle on the metrics – how many more people are filling in that form!

Also back in 2014 I wrote a series of posts “Breathe new life” around some ideas to reinvigorate a WordPress website, in that series there was a piece on lead generation that might be of interest.

Do you run a location based business?

Peter Shilling · Feb 12, 2015 · Leave a Comment

What does that even mean?

By location based business I mean: a business that operates out of a physical location. A physical shop, an office in the city, a restaurant, bar or hair dressing salon are all good examples.

I had a rant a while ago to encourage business owners to learn about the online implications of mobile search, maps and mobile tools in general and the impact they have on your business.

Here’s a summary: people are no longer searching the yellow pages, they’re using their phones

Click To Tweet

The implications of this are that there’s a new world of websites and services that you should be aware of and ensure that your business is listed correctly. Doing this means that when a possible new customer is standing in your suburb searching for “local restaurants” they’re going to find yours.

The reason I’m recapping all of this is the announcement from Apple recently. They have extended Apple Maps Connect for small business to now cover Australia. Meaning that business owners in Australia can claim their listing and update it to ensure that the details on the listing are correct. Things like opening times, a description of your business, your phone numbers, links to your profile on Facebook, Twitter,Yelp etc.. can all be managed once you have claimed ownership for your business listing.

iPhone and iPad users have Apple Maps as the default maps app on their devices. It’s what they’re going to use to search for business that are located around them or perhaps their next destination. This makes it a worthwhile exercise!

How to get started?

apple-maps-connect

It’s pretty easy to do.

Start by heading over to MapsConnect.Apple.com – you will need to create a new Apple ID if you don’t already have one.

If you’re new to all of this you may like to also check out our earlier blog posts about Yelp.

2015 Upgrade: Godfrey Pembroke Advisers

Peter Shilling · Feb 10, 2015 · Leave a Comment

godfrey-pembroke-financial-adviser-websitesDuring February 2015 we will be rolling out an upgrade for Godfrey Pembroke Financial Adviser websites. In this blog post we’ll detail all the information advisers need to know about this update.

The focus of this update is to modernise the design of the Godfrey Pembroke adviser websites and importantly make them mobile reponsive. There are three new theme options, they’re all optimised for devices from iPhones and iPads through to desktop computers.

Godfrey Pembroke branded website

Advisers that have Godfrey Pembroke branded sites, the new WordPress theme will be automatically applied to your website during February. We will be doing the migration in batches and will notify each website owner when their migration time is.

During the migration there will be a small amount of time when your website will be placed in maintenance mode so that it update can be completed.

Co-branded advisers

For advisers with existing co-branded sites we need to re-do the branding customisation when moving to one of the new 2015 GPL themes. We keenly encouraging advisers to make this move to the updated versions so your websites display well modern devices.

The process for this migration looks like this:

  • Install a staging version of your site
  • Migrate all content to staging site
  • Our web development team will customise your chosen theme to compliment your logo and corporate branding
  • Provide you with access to the staging site for a round of feedback
  • Re-launch your website with the new theme

There is a one off fee of $900 + GST for this migration and re-launch.

If you have questions about this please get in contact with our team and we’ll explain the process further. You can order this migration and relaunch service through the online form here.

View the 2015 GPL theme options here.

An insight into our WordPress maintenance service

Peter Shilling · Feb 1, 2015 · Leave a Comment

Since 2008 here at The DMA we’ve been in the business of designing and developing WordPress websites. For the same amount of time we have been hosting the same WordPress sites for our clients. For many clients the whole hosting thing is a bit of a mystery and that’s ok because it’s our job to keep their website up and running and secure.

Let’s dig a little into what makes the setup so important.

A little history

Initially we offered our hosting service separate from our maintenance service. Around 2010 however we combined the two. The thinking was pretty simple: if we are going to host the site we need to also look after the WordPress core updates, updates for the plugins used, maintain the backups and general security for the sites.

Fast forward another year and we made it compulsory to have our maintenance service if you host with us.

Why choose managed WordPress hosting?

Even when working with organizations that do have their own I.T. capabilities, website hosting and the nuances that go with it are not core skills. Along with the site itself, the design and content there is a lot more that goes on behind the scene.

  • managing the database that powers WordPress
  • the site needs to load quickly so caching and optimising the content is important
  • management of security, user logins to the site
  • daily backups and the ability to quickly restore parts or all of the site

All of this requires a very specific set of skills.

Like any software system if you’re not keeping up you’re in trouble. If you logon to the Internet with a really old version of Windows you are making yourself available to many security threats. Likewise if your website is running an old versions of WordPress you are inviting problems.

WordPress core gets updated sometimes as many as 4 or 5 times a year. As well as adding new functionality the updates are closing security problems. The same goes for the plugins that have been installed in your website.

We have a monthly schedule where we look after our client’s WordPress sites. Testing backups, updates to WordPress core and plugins that have become available, looking at issues like comment spam and general security of the site.

It’s this regular behaviour that keeps our WordPress sites running well and we believe it’s a must have for all of our client’s website properties.

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