How to Actively Manage Your Google Business Profile?

I was recently asked by a client whether it was worth paying someone to manage their Google Business Profile. My short answer was: no. But it did get me thinking – a lot of businesses set up their Google profile and then promptly forget it exists. In reality, this is a valuable tool you can and should be actively managing yourself.

If you take just a little time each week or month, you can make sure your profile is helping you win new business, improve your visibility, and build trust. Here’s a simple guide on how to manage it well – plus a tip on how to build reviews into your everyday business process.

Keep Your Information Up to Date

Make sure your business name, address, phone number, website, and opening hours are accurate. Update your hours for holidays or special events, and double-check that your map pin is in the right spot.

Respond to Reviews Promptly

Reply to all reviews – especially the good ones! A quick thank you shows you’re engaged and professional. If someone leaves a negative review, respond politely and offer help if you can. It shows potential customers you care.

Add Regular Posts and Updates

Treat your Google profile like a mini social media feed. Share news, promotions, or updates about your services. Posting regularly keeps your profile fresh and lets customers know you’re active.

Upload New Photos

Photos catch people’s attention and help them visualise your business. Add pictures of your work, your team, your premises – anything that gives people confidence in what you do.

Monitor and Answer Questions

Customers can ask questions directly on your profile. Make it part of your routine to check and respond – ideally before someone else jumps in with an answer that might be wrong!

How to Build Reviews into Your Business Process

Google reviews are one of the biggest trust signals online. A steady stream of genuine, positive reviews helps you stand out in search results and encourages new customers to contact you. But it won’t happen on its own – you need to ask.

At the end of every job or project, ask your customer if they were happy with the result. If they say yes, follow up with something like:

“That’s great to hear! Would you mind leaving us a quick Google review? It really helps us grow and means a lot.”

Send them a direct link to your Google review page to make it easy. You can even save this link as a shortcut in your email signature or use a QR code on invoices or thank-you notes.

Your Google Business Profile doesn’t need a full-time manager – just a bit of regular attention. Think of it as a living part of your online presence: the more you feed it, the more it works for you. If you’d like help setting up a review link or crafting a few example posts, just let us know – we’d be happy to help.

Photo by Yuriy Vinnicov on Unsplash