MLC is one of the largest groups of financial planners in Australia, and part of the National Australia Bank. In the beginning of 2010, the marketing team at MLC was exploring options to provide their financial planners suitable websites to market their businesses.
After a detailed evaluation process, The DMA was chosen as one of three recommended providers. The DMA’s skills in WordPress, an industry standard CMS, our other skills in digital marketing, and our strong process driven approach to managing client work were key factors leading the MLC to choose The DMA.
The MLC advisers operate under various brands, and each adviser business is independent and has unique features that reflect their brand, position in their market, and their specialities. The DMA designed four different WordPress Themes to meet the range of various requirements. The offer also includes the potential to customise these themes to meet the specific branding of the individual adviser’s business.
In addition to the WordPress Themes, we sourced a range of stock photos for advisers to use in their sites. Once the adviser has chosen a template, photos, and provided the content, The DMA is able to turn the site around in one to two weeks.
Feedback from the first advisors has been overwhelming positive.
“The mix of training videos, support individually and ability to review the word press at my own pace were exactly what I preferred. The processes allowed me to fit the website build into my schedule and not be rushed to meet a deadline.”
- Website design
- Website content layout and production
- Image editing and placement
- Training and support