The National Disability Service is a non-government organisation that supports disability service providers across the country. projectABLE is key initiative that trains high school and university students and provides an experience of the care and health service industry. The experience of projectABLE opens pathways into further training and studies and potential careers in the community health service area.
In the second year of running projectABLE, The NDS required a strong website that communicated well with this teenage/early adult target market, was cool and groovy, and not condescending. The website also had to meet the needs of teachers and parents involved in the project. Functionally, the website was also going to be the hub of the digital marketing efforts, which included a strong social media presence on Facebook, YouTube and Twitter.
In addition to these functional links, The NDS team wanted to encourage participants in the course to contribute blog posts, videos, and their own stories and have an active engagement the projectABLE through the website.
The DMA SWAT process
NDS approached The DMA in January 2012, and a key feature of the brief was they required the site to be built in a short timeframe as the first projectABLE workshops commence in mid June. The DMA’s unique “Super WordPress Attack Team” approach provided intensive workshops and project management tools to create a tight, realistic timeframe. The project started in the last week of February, providing 12 weeks for the project.
The SWAT project kicked off with half-day workshops that brought all the players together from The DMA and NDS, and we worked through all the issues on functionality, form and design. From this strong start, regular meetings and access to our on-line project management tool kept all parties on track. The website was delivered in early May, on-time and on-budget.
In addition to a unique design, the projectABLE website is Responsive, dynamically changing the design in to accommodate the visitor’s web browser width – from desktop to tablets / iPads to smartphones. Keeping the branding, visual design, and functionality across these various devices means that the projectABLE site is equally engaging on a iPhone or laptop. This allows the projectABLE site to communicate effectively with their target audience, students who are increasingly on-line on mobile devices and tablets.
- Responsive website design
- Website content layout and production
- Image editing and placement
- SWAT Workshop approach and tight project management
- Training and support